{"id":1509,"date":"2026-02-13T15:39:35","date_gmt":"2026-02-13T15:39:35","guid":{"rendered":"https:\/\/helvilux.lu\/?p=1509"},"modified":"2026-02-17T15:17:12","modified_gmt":"2026-02-17T15:17:12","slug":"the-made-in-luxembourg-label-a-40-year-celebration-of-local-expertise-tradition-and-innovation","status":"publish","type":"post","link":"https:\/\/helvilux.lu\/index.php\/2026\/02\/13\/the-made-in-luxembourg-label-a-40-year-celebration-of-local-expertise-tradition-and-innovation\/","title":{"rendered":"The &#8220;Made in Luxembourg&#8221; Label: A 40+ Years Celebration of Local Expertise, Tradition and Innovation"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><a href=\"https:\/\/helvilux.lu\/index.php\/2026\/02\/13\/made-in-luxembourg-2026-172-neue-botschafter-regionaler-qualitat-und-innovation-ausgezeichnet\/\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/helvilux.lu\/wp-content\/uploads\/2025\/12\/auf-deutsch-lesen-helvilux-.png\" alt=\"\" class=\"wp-image-811\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>Luxembourg (<em>HELVILUX<\/em>)- On 12 February 2026, 172 Luxembourg companies received the prestigious &#8220;Made in Luxembourg&#8221; certificate during a joint ceremony at the Chamber of Commerce. This annual event, now held once a year (previously twice), brought the total number of certified enterprises to over 2,000. The label, which has been promoting Luxembourg-origin products and services for more than four decades, continues to grow in relevance and reach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A National Trademark Born in 1984<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><a href=\"https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/made-in-luxembourg-40-plus-years-celebration.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/made-in-luxembourg-40-plus-years-celebration-1024x768.jpg\" alt=\"\" class=\"wp-image-1518\" style=\"width:469px;height:auto\" srcset=\"https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/made-in-luxembourg-40-plus-years-celebration-1024x768.jpg 1024w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/made-in-luxembourg-40-plus-years-celebration-300x225.jpg 300w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/made-in-luxembourg-40-plus-years-celebration-768x576.jpg 768w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/made-in-luxembourg-40-plus-years-celebration-560x420.jpg 560w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/made-in-luxembourg-40-plus-years-celebration-80x60.jpg 80w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/made-in-luxembourg-40-plus-years-celebration-150x113.jpg 150w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/made-in-luxembourg-40-plus-years-celebration-696x522.jpg 696w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/made-in-luxembourg-40-plus-years-celebration-1068x801.jpg 1068w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/made-in-luxembourg-40-plus-years-celebration.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>The &#8220;Made in Luxembourg&#8221; label was launched in 1984 as a registered trademark on the initiative of the Ministry of Foreign and European Affairs (now closely linked to the Ministry of the Economy), the Chamber of Commerce (Chambre de Commerce), and the Chamber of Skilled Trades and Crafts (Chambre des M\u00e9tiers). Its original focus was on industrial and artisanal products, but it has evolved to reflect Luxembourg\u2019s diversified economy. Today it covers services, emerging technologies, and creative sectors while maintaining its core mission: highlighting the Luxembourg origin of goods and services.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"421\" height=\"356\" src=\"https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/image-33.png\" alt=\"\" class=\"wp-image-1511\" style=\"aspect-ratio:1.1826612626227933;width:123px;height:auto\" srcset=\"https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/image-33.png 421w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/image-33-300x254.png 300w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/image-33-150x127.png 150w\" sizes=\"auto, (max-width: 421px) 100vw, 421px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>More Than a Logo: A Seal of Origin and Trust<\/strong><\/h2>\n\n\n\n<p>The label serves as a clear, recognisable mark of quality, reliability, and local roots. It helps consumers identify authentic Luxembourg-made products and services, while giving companies a powerful tool for differentiation &#8211; both domestically and on international markets. It symbolises the bridge between tradition and innovation, as the user\u2019s original post beautifully captured: \u201cMade in Luxembourg symbolises the connection between tradition and innovation and makes products and services from Luxembourg visible internationally.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>The Path to Certification: Four Steps to the Made in Luxembourg Mark<\/strong><\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/Strict-Criteria-for-Origin-and-Eligibility-made-in-luxembourg.png\"><img loading=\"lazy\" decoding=\"async\" width=\"691\" height=\"1024\" src=\"https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/Strict-Criteria-for-Origin-and-Eligibility-made-in-luxembourg-691x1024.png\" alt=\"\" class=\"wp-image-1510\" style=\"aspect-ratio:0.6748224398485655;width:217px;height:auto\" srcset=\"https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/Strict-Criteria-for-Origin-and-Eligibility-made-in-luxembourg-691x1024.png 691w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/Strict-Criteria-for-Origin-and-Eligibility-made-in-luxembourg-203x300.png 203w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/Strict-Criteria-for-Origin-and-Eligibility-made-in-luxembourg-768x1138.png 768w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/Strict-Criteria-for-Origin-and-Eligibility-made-in-luxembourg-1037x1536.png 1037w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/Strict-Criteria-for-Origin-and-Eligibility-made-in-luxembourg-284x420.png 284w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/Strict-Criteria-for-Origin-and-Eligibility-made-in-luxembourg-150x222.png 150w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/Strict-Criteria-for-Origin-and-Eligibility-made-in-luxembourg-300x444.png 300w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/Strict-Criteria-for-Origin-and-Eligibility-made-in-luxembourg-696x1031.png 696w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/Strict-Criteria-for-Origin-and-Eligibility-made-in-luxembourg-1068x1582.png 1068w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/Strict-Criteria-for-Origin-and-Eligibility-made-in-luxembourg.png 1080w\" sizes=\"auto, (max-width: 691px) 100vw, 691px\" \/><\/a><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Select the relevant professional chamber.<\/li>\n\n\n\n<li>Enter company details and upload the company logo.<\/li>\n\n\n\n<li>Describe the product(s) or service(s) and attach supporting documents (photos, brochures, leaflets, etc.).<\/li>\n\n\n\n<li>Answer a detailed questionnaire about the company\u2019s use of the Luxembourg origin in marketing, employee training, apprenticeships, other labels, and international activities.<\/li>\n\n\n\n<li>After submission, the monitoring committee reviews the file and may request an (in-person or digital) company visit. The decision is final.<\/li>\n\n\n\n<li>Successful applicants pay a one-off fee of \u20ac200 + VAT and receive a certificate valid in principle for 5 years (renewable). The label can then appear on products, packaging, websites, brochures, invoices, and other promotional materials.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Benefits for Certified Companies<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><a href=\"https:\/\/moutarderie.lu\/fr\/produits\/moutarde\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/image-35.png\" alt=\"\" class=\"wp-image-1516\" style=\"width:231px;height:auto\" srcset=\"https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/image-35.png 1000w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/image-35-300x300.png 300w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/image-35-150x150.png 150w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/image-35-768x768.png 768w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/image-35-420x420.png 420w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/image-35-696x696.png 696w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visibility and differentiation <\/strong>\u2014 The distinctive logo signals quality and local authenticity to consumers and business partners.<\/li>\n\n\n\n<li><strong>International promotion<\/strong> \u2014 Ideal for export strategies; the label is a recognised mark of Luxembourg excellence.<\/li>\n\n\n\n<li><strong>Marketing tool<\/strong> \u2014 Companies can combine it with their own branding and use it across all communication channels.<\/li>\n\n\n\n<li><strong>Community and recognition<\/strong> \u2014 Membership in a network of over 2,000 companies that actively contribute to Luxembourg\u2019s economic attractiveness.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1002\" height=\"246\" src=\"https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/image-36.png\" alt=\"\" class=\"wp-image-1517\" style=\"aspect-ratio:4.073383084577115;width:367px;height:auto\" srcset=\"https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/image-36.png 1002w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/image-36-300x74.png 300w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/image-36-768x189.png 768w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/image-36-150x37.png 150w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/image-36-696x171.png 696w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.reka.lu\/printing\" data-type=\"link\" data-id=\"https:\/\/www.reka.lu\/printing\"><strong>Reka Printing House \u2013 Luxembourg<\/strong><br><\/a>Premium quality printing and marketing solutions, proudly produced in-house and carrying the <strong>Made in Luxembourg<\/strong> label -a mark of local quality and business excellence.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>At the official ceremony held on 12 February 2026 at the Chamber of Commerce, 172 Luxembourg companies were awarded the prestigious \u201cMade in Luxembourg\u201d certificate, bringing the total number of certified enterprises to more than 2,000. The certificates were presented by <a href=\"https:\/\/gouvernement.lu\/en\/gouvernement\/delles-lex.html\" data-type=\"link\" data-id=\"https:\/\/gouvernement.lu\/en\/gouvernement\/delles-lex.html\">Lex Delles<\/a>, <a href=\"https:\/\/gouvernement.lu\/en\/gouvernement\/delles-lex.html\" data-type=\"link\" data-id=\"https:\/\/gouvernement.lu\/en\/gouvernement\/delles-lex.html\">Minister of the Economy, SMEs, Energy and Tourism<\/a>, <a href=\"https:\/\/www.cc.lu\/en\/missions\/our-governance\" data-type=\"link\" data-id=\"https:\/\/www.cc.lu\/en\/missions\/our-governance\">Carlo Thelen, Director General of the Chamber of Commerce<\/a> and <a href=\"https:\/\/www.smeunited.eu\/\" data-type=\"link\" data-id=\"https:\/\/www.smeunited.eu\/\">Tom Wirion<\/a>, Director General of the Chamber of Skilled Trades and Crafts. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"577\" src=\"https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/image-37.png\" alt=\"\" class=\"wp-image-1523\" style=\"aspect-ratio:0.8215099498708796;width:160px;height:auto\" srcset=\"https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/image-37.png 474w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/image-37-246x300.png 246w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/image-37-345x420.png 345w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/image-37-150x183.png 150w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/image-37-300x365.png 300w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><\/figure>\n<\/div>\n\n\n<p>In her keynote speech, C\u00e9cile Lorenzini, Director of Marketing &amp; Communication at Luxinnovation, explored branding in the age of artificial intelligence, asking \u201cWhat is a brand today?\u201d and highlighting the importance of balancing technological innovation with a strong and authentic identity.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"376\" height=\"520\" src=\"https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/03832C27-4160-4443-AFC2-BEB35BE77813.png\" alt=\"\" class=\"wp-image-1522\" style=\"width:134px;height:auto\" srcset=\"https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/03832C27-4160-4443-AFC2-BEB35BE77813.png 376w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/03832C27-4160-4443-AFC2-BEB35BE77813-217x300.png 217w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/03832C27-4160-4443-AFC2-BEB35BE77813-304x420.png 304w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/03832C27-4160-4443-AFC2-BEB35BE77813-150x207.png 150w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/03832C27-4160-4443-AFC2-BEB35BE77813-300x415.png 300w\" sizes=\"auto, (max-width: 376px) 100vw, 376px\" \/><\/figure>\n<\/div>\n\n\n<p>Speaking on behalf of the business community, Carlo Thelen emphasised the remarkable participation in this year\u2019s edition, stating: <strong><em>&#8220;Cette forte participation t\u00e9moigne du dynamisme de notre \u00e9conomie et souligne l\u2019importance que rev\u00eat ce label dans la vie \u00e9conomique du Luxembourg.&#8221;<\/em><\/strong> The next award ceremony is scheduled for 2027 at the Chamber of Skilled Trades and Crafts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><a href=\"https:\/\/letzshop.lu\/en\/products\/hanf-verbene-tee-4ee3f9?srsltid=AfmBOooGkcLN0xwK9BF85-IKTcSegnLvb8A_IiUvGIWV2R9wBqw_DcX5\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"524\" src=\"https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/4E5E2E99-874F-40C8-AEE9-A795FFEE889F.png\" alt=\"\" class=\"wp-image-1515\" style=\"width:194px;height:auto\" srcset=\"https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/4E5E2E99-874F-40C8-AEE9-A795FFEE889F.png 725w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/4E5E2E99-874F-40C8-AEE9-A795FFEE889F-300x217.png 300w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/4E5E2E99-874F-40C8-AEE9-A795FFEE889F-581x420.png 581w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/4E5E2E99-874F-40C8-AEE9-A795FFEE889F-150x108.png 150w, https:\/\/helvilux.lu\/wp-content\/uploads\/2026\/02\/4E5E2E99-874F-40C8-AEE9-A795FFEE889F-696x503.png 696w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><\/a><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/letzshop.lu\/en\/products\/hanf-verbene-tee-4ee3f9?srsltid=AfmBOooGkcLN0xwK9BF85-IKTcSegnLvb8A_IiUvGIWV2R9wBqw_DcX5\" data-type=\"link\" data-id=\"https:\/\/letzshop.lu\/en\/products\/hanf-verbene-tee-4ee3f9?srsltid=AfmBOooGkcLN0xwK9BF85-IKTcSegnLvb8A_IiUvGIWV2R9wBqw_DcX5\">Hemp &amp; Verbena Tea \u2013 Cannad\u2019Our<\/a><\/strong><br>Pesticide-free, locally grown, and proudly certified with the <strong><a href=\"https:\/\/letzshop.lu\/en\/products\/hanf-verbene-tee-4ee3f9?srsltid=AfmBOooGkcLN0xwK9BF85-IKTcSegnLvb8A_IiUvGIWV2R9wBqw_DcX5\" data-type=\"link\" data-id=\"https:\/\/letzshop.lu\/en\/products\/hanf-verbene-tee-4ee3f9?srsltid=AfmBOooGkcLN0xwK9BF85-IKTcSegnLvb8A_IiUvGIWV2R9wBqw_DcX5\">Made in Luxembourg<\/a><\/strong> label.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Originally focused on industry and traditional craftsmanship, the label today reflects the diversity of Luxembourg\u2019s modern economy. Certified companies now span sectors such as agriculture and food production including hemp products from Cannad\u2019Our and local dairy and fresh produce sustainable cosmetics such as MissBak workshops, circular economy initiatives like Ecotec in secondary raw materials, as well as high-performance computing, VR\/AR training solutions, professional services and creative industries.<\/p>\n\n\n\n<p>In an era marked by globalisation and digital transformation, \u201cMade in Luxembourg\u201d stands as a clear and trustworthy signal of origin, quality and local commitment. For consumers, it serves as a reliable guide; for businesses, it represents a competitive advantage and a source of pride. More than four decades after its creation, the initiative remains highly relevant, demonstrating that tradition, innovation and economic resilience can go hand in hand and that \u201cMade in Luxembourg\u201d continues to be a mark worth carrying with confidence into the future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luxembourg (HELVILUX)- On 12 February 2026, 172 Luxembourg companies received the prestigious &#8220;Made in Luxembourg&#8221; certificate during a joint ceremony at the Chamber of Commerce. This annual event, now held once a year (previously twice), brought the total number of certified enterprises to over 2,000. The label, which has been promoting Luxembourg-origin products and services [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[],"class_list":{"0":"post-1509","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-luxembourg"},"_links":{"self":[{"href":"https:\/\/helvilux.lu\/index.php\/wp-json\/wp\/v2\/posts\/1509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/helvilux.lu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/helvilux.lu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/helvilux.lu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/helvilux.lu\/index.php\/wp-json\/wp\/v2\/comments?post=1509"}],"version-history":[{"count":0,"href":"https:\/\/helvilux.lu\/index.php\/wp-json\/wp\/v2\/posts\/1509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/helvilux.lu\/index.php\/wp-json\/wp\/v2\/media\/1518"}],"wp:attachment":[{"href":"https:\/\/helvilux.lu\/index.php\/wp-json\/wp\/v2\/media?parent=1509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/helvilux.lu\/index.php\/wp-json\/wp\/v2\/categories?post=1509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/helvilux.lu\/index.php\/wp-json\/wp\/v2\/tags?post=1509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}