Luxembourg (HELVILUX)- On 12 February 2026, 172 Luxembourg companies received the prestigious “Made in Luxembourg” certificate during a joint ceremony at the Chamber of Commerce. This annual event, now held once a year (previously twice), brought the total number of certified enterprises to over 2,000. The label, which has been promoting Luxembourg-origin products and services for more than four decades, continues to grow in relevance and reach.
A National Trademark Born in 1984
The “Made in Luxembourg” label was launched in 1984 as a registered trademark on the initiative of the Ministry of Foreign and European Affairs (now closely linked to the Ministry of the Economy), the Chamber of Commerce (Chambre de Commerce), and the Chamber of Skilled Trades and Crafts (Chambre des Métiers). Its original focus was on industrial and artisanal products, but it has evolved to reflect Luxembourg’s diversified economy. Today it covers services, emerging technologies, and creative sectors while maintaining its core mission: highlighting the Luxembourg origin of goods and services.
More Than a Logo: A Seal of Origin and Trust
The label serves as a clear, recognisable mark of quality, reliability, and local roots. It helps consumers identify authentic Luxembourg-made products and services, while giving companies a powerful tool for differentiation – both domestically and on international markets. It symbolises the bridge between tradition and innovation, as the user’s original post beautifully captured: “Made in Luxembourg symbolises the connection between tradition and innovation and makes products and services from Luxembourg visible internationally.”
The Path to Certification: Four Steps to the Made in Luxembourg Mark
- Select the relevant professional chamber.
- Enter company details and upload the company logo.
- Describe the product(s) or service(s) and attach supporting documents (photos, brochures, leaflets, etc.).
- Answer a detailed questionnaire about the company’s use of the Luxembourg origin in marketing, employee training, apprenticeships, other labels, and international activities.
- After submission, the monitoring committee reviews the file and may request an (in-person or digital) company visit. The decision is final.
- Successful applicants pay a one-off fee of €200 + VAT and receive a certificate valid in principle for 5 years (renewable). The label can then appear on products, packaging, websites, brochures, invoices, and other promotional materials.
Benefits for Certified Companies
- Visibility and differentiation — The distinctive logo signals quality and local authenticity to consumers and business partners.
- International promotion — Ideal for export strategies; the label is a recognised mark of Luxembourg excellence.
- Marketing tool — Companies can combine it with their own branding and use it across all communication channels.
- Community and recognition — Membership in a network of over 2,000 companies that actively contribute to Luxembourg’s economic attractiveness.
Premium quality printing and marketing solutions, proudly produced in-house and carrying the Made in Luxembourg label -a mark of local quality and business excellence.
At the official ceremony held on 12 February 2026 at the Chamber of Commerce, 172 Luxembourg companies were awarded the prestigious “Made in Luxembourg” certificate, bringing the total number of certified enterprises to more than 2,000. The certificates were presented by Lex Delles, Minister of the Economy, SMEs, Energy and Tourism, Carlo Thelen, Director General of the Chamber of Commerce and Tom Wirion, Director General of the Chamber of Skilled Trades and Crafts.
In her keynote speech, Cécile Lorenzini, Director of Marketing & Communication at Luxinnovation, explored branding in the age of artificial intelligence, asking “What is a brand today?” and highlighting the importance of balancing technological innovation with a strong and authentic identity.
Speaking on behalf of the business community, Carlo Thelen emphasised the remarkable participation in this year’s edition, stating: “Cette forte participation témoigne du dynamisme de notre économie et souligne l’importance que revêt ce label dans la vie économique du Luxembourg.” The next award ceremony is scheduled for 2027 at the Chamber of Skilled Trades and Crafts.
Pesticide-free, locally grown, and proudly certified with the Made in Luxembourg label.
Originally focused on industry and traditional craftsmanship, the label today reflects the diversity of Luxembourg’s modern economy. Certified companies now span sectors such as agriculture and food production including hemp products from Cannad’Our and local dairy and fresh produce sustainable cosmetics such as MissBak workshops, circular economy initiatives like Ecotec in secondary raw materials, as well as high-performance computing, VR/AR training solutions, professional services and creative industries.
In an era marked by globalisation and digital transformation, “Made in Luxembourg” stands as a clear and trustworthy signal of origin, quality and local commitment. For consumers, it serves as a reliable guide; for businesses, it represents a competitive advantage and a source of pride. More than four decades after its creation, the initiative remains highly relevant, demonstrating that tradition, innovation and economic resilience can go hand in hand and that “Made in Luxembourg” continues to be a mark worth carrying with confidence into the future.
